Everything from Amazon rankings to your reputation as an author depends in part on how many positive book reviews you get. It feels great to get five stars and glowing compliments about your story, characters, and prose. Even if you know people are reading your book, but they do not give reviews, it feels like something is missing from the success equation.
The following tips will help you get more book reviews and increase the chance that they are good ones. Remember, it is against Amazon and other booksellers’ rules to ever purchase or incentivize reviews. Do not risk your account, your reputation, or your future by doing this.
Put Out Excellent Books
Without self-publishing great books, you will not get positive reviews. In general, people are more likely to leave negative reviews for things they did not like. To get five stars instead, you have to impress readers. Plan your story well, live up to reader expectations, have an excellent, e-catching book cover, invest in professional editing, and more.
Ask Your Followers Directly
Do not feel shy about asking your newsletter subscribers, social media followers, and other fans to leave reviews directly. Of course, do not do this too frequently, and do not contact people individually, begging for five stars. Instead, simply post a note stating that you would appreciate reviews and how helpful they are in your email blast or Facebook, Twitter, Instagram or other social media page.
Publish Requests in Book Back Matter
The back matter in your book is everything that comes after the story. By all means, share a link to your website, social media pages, a thank you to readers for giving your book a chance, and requests to leave a review anywhere possible online. This is one of the simplest ways to boost your review numbers, and most readers find it unobtrusive. The last thing you want to do is look obvious or annoying when it comes to marketing or soliciting feedback.
Offer Advanced Reader Copies
Advanced reader copies (ARC) are books that you give out for free to a select group of people who love your work and promised to write reviews after they read your latest selection. Sometimes, these people are referred to as a street team because they do the vital job of getting out there and spreading word-of-mouth advertising.