When you have finished writing, editing and did all you had to do and it is published, you may well think your work was done. You just have to sit back and relax and wait for the money to come in. Little did you know! The life of a writer is far from simple. It is hectic. If you want to make a steady income as a writer or even become a full-time author, then you need to learn how to market and promote your book. The internet plays an essential role in this. 

Before you begin executing an elaborate and expensive promotion campaign, there are a few things you need to start with.

1. Create an interesting cover 

You would often hear people say, “Don’t judge a book by its cover.” However, people judge books by their covers all the time. The more attractive your cover is, the more likely people will look at it and the more likely they are to buy it. Get a catchy, evocative book cover, and you will be able to sell more books.

2. Get an interesting title and subtitle 

Your cover might get the attention of the reader, but what makes your reader buy the book is your title. The title intrigues the reader, and the subtitle draws them in for a closer look. They feed the reader’s curiosity.

3. Good description 

Amazon books allow their author to post a lengthy description. Take advantage of this. The book cover, title, and subtitle go hand in hand, but the icing on the cake is the description. Make it exciting and differentiate it from its competitors.


Keywords attract readers. And keywords make your book easier to find. If readers cannot find your book, then they would not be able to read it. You need to use the right keywords to make your book easy to find and also fun to read.

5. Editing 

It is crucial you get a good editor. Publishing a book with poor editing will reduce sales and generate poor reviews. Good editors are worth their weight in gold.

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