Mike O'Connor

Powerful Book Promotion Ideas For Self-Published Authors

There are writers who write because they can’t stop writing; they love to write. And they aren’t necessarily that concerned about who will read or how to promote their work. For everyone else, we have to think about how we’re going to get our work into the hands of readers. If you’re a writer who …

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Pricing and declining sales of ebooks

There have been many reports saying that ebook sales are declining. According to PubTrack Digital book publishers sold 10 percent fewer ebooks in 2017 than in 2016. In the U.S., traditional publishers sold 162 million units in 2017 compared to 180 million units in the year before. Other reports like Neilsen’s pegged the decline even …

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The problem of private property

Another problem writers face, especially fiction writers, is breaching trademark law. Trademark law protects a business’s commercial identity or brand. It stops companies from using confusingly similar logos, phrases or identities. So, you can’t open a fast food restaurant named McDonna’s with a logo of a golden stylized M. That is a problem for writers. …

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