When you are self-publishing a book, it is a good idea to come up with a name for your publishing company. A name immediately lends credibility to your work, and it announces that this is a serious venture.

It is a bright idea to add the words “press,” “publishing company,” “books,” or “publishers” to the name to eliminate doubts about what you do.

Be cautious of choosing a name that is too specific. Although a company called Stamp Collecting Publications would be fine for your first book on collecting Canadian stamps, what happens when your second title, Gardening for Beginners, is ready to be published? Similarly, geographic names can be limiting. Don’t you agree that Winnipeg Books sounds much less substantial than Stonegate Books International? Also, the name can make it easier to sell your company in the future and how receptive vendors are to let you establish credit. Looking big has advantages.

If you want to get some ideas about press names, take a look at a copy of the Writer’s Market or Literary Market Place or Books in Print directories. Or take a look at the membership lists of book publishing association websites, like the Association of Canadian Publishers (https://publishers.ca/our-members/), the Association of American Publisher (https://publishers.org/who-we-are/our-members/), or the Independent Book Publishers Association (https://www.ibpa-online.org/)

Do not include any part of your name in the company title because you want to come off as an official publishing entity, not as a writer who publishes their work. Sarah Simpson publishing a book as Simpson Books leaves little to the imagination, as do Sarah Simpson and Associates and Sarah Simpson Enterprises. It’s also bad form to make the title of the book and the name of the publishing company identical. It shouts, ‘Tm a tiny, one-book publisher.”

When you arrive at a name, Google it. You don’t want to duplicate an existing publisher’s name. Duplication could cause errors and missed sales. It’s tough to find a new name.

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